Thursday, April 07, 2011

Armored Security Transport

The name of your company is one of the most important aspects of your marketing plan. You need your company name to not only give customers an understanding of what your company does, but it also needs to be memorable so clients will call you when they have a need. If you own an armored security transport company, then you will need to develop a name that tells the story of your company but is also something that customers will remember. An armored security transport company name can be something direct and unassuming. If you choose to use the name “Armored Security Transport,” for example, then you are definitely telling the story of what your company does in the name. But that kind of a phrase is also a bit generic. When you create a generic company name, it tends to be forgotten easily by customers. There are a couple of ways you can use a generic armored transport name for your company and still make it something that clients will remember.

Armored Security Transport

The best way to make a generic name memorable is to market it as an acronym. For example, the name “Armored Security Transport” may be more effective if marketed as “A.S.T.” Once again, you need to be careful not to get too generic with the acronym as well. People remember the F.B.I. because those initials are not common, the same goes for IBM. However, the acronym A.S.T. may be too common for people to remember. To solve that problem, you incorporate the second element of developing a good name for your armored security transport company; your personal name.